Why It's Important To Target Your Marketing

Oooh this one is a goodie. Do you want to run events that are fulfilling, uplifting, heart warming and helpful to people? Do you want to run events that have zero complaints and no unhappy attendees? Then you need to practice targeted marketing.

Quite simply, targeted marketing means all of your promotional efforts will be focused on the people you know you can help and want to help rather than just doing general promotion all over the shop to no-one in particular. If you are running a niche workshop or event , targeted marketing is reaaally important because it helps do a number of things:

 

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Feel like calling your event off? This one's for you!

I know.

Events can feel overwhelming, scary, uncertain and at times - a helluva lotta work. The panic that can set in when tickets aren't selling and you feel like you just aren't getting the traction you need can be crippling. Or maybe you are paralysed at the thought of how real everything just got and it feels like out of nowhere you've hit a brick wall.

If you are feeling like all you want to do is chuck it in, these reminders are for you. I hope that they give you the motivation to keep going or at least show you that you are not alone.

 

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What is your purpose?

Events are a crazy fun way to connect with your audience, get your new (or existing) products and services out there and keep developing your brand. As a world that is more and more focused on doing everything online, events bring back the personal face to face connection that we all desire. Who doesn't want to meet their favourite webspiration/business idol/Ryan Gosling?! 

If you have an inkling of an idea for an event but lack the clarity you need to really get things fired up, then you just need to know your purpose. Trust me, everything else will flow once this nail is hit on it's shiny, little head. 

 

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How to overcome common event planning fears

Yes people TOTALLY have fears when it comes to planning events. Some people know exactly what they are before they even begin planning, while others don't realise what their fears are until the planning process has started and all of the sudden they feel like they have slammed into a brick wall.

Trust me, there is always some level of anxiety or fear around events. Even my most successful clients still worry about certain things in the lead up and on the day. Don't let this turn you off though, just like anything in business, if you want it to happen then you are going to need to figure out a way to overcome it.

 

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How to get the most out of events + build relationships

The best part of events is the face to face time you have with like-minded peeps who are all there for a common purpose. You are all in the same room, at the same time, with the same opportunities but when there is awesome content on offer, it can be easy to forget that one of the most brilliant things you can do for yourself is to connect with the people who are there. 

Whether you are the organiser of the event, the helper, the guest speaker or the attendee, here are some ways that you can get the most out of events and build relationships with the people who are there.

 

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What events have taught me about successful entrepreneurs

After doing events for so long, you really notice what keeps on trending in the live speaking circuit and what grabs people's attention. It's always piqued my interest, wondering why some people are big crowd drawers and how they can sell out tickets in a matter of hours, while others who work just as hard don't even fill a small room. What is the difference? 

While thinking about what all of these people have in common, I started to notice recurring themes at events that I worked at or attended, in magazine articles or online. Then I realised, amazing entrepreneurs/business owners/cool people who rule the world all display the same traits. 

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Unexpected things you need to think about for your events

Running events are for the most part, pretty straight forward. You plan it, show up, do your thang and then pack up and go home. But there are a few things you don't always think about with your events that can catch you by surprise. Here are some to help you prepare!

SET UP CAN BE STRESSFUL

Give yourself as much time as possible to do the setup. Even if it means you are sitting there, twiddling your thumbs and refreshing your instagram, it is a much better scenario than getting there later than you thought (thanks traffic!), taking three trips to get all your gift bags up, having to stuff around with the AV that's not working properly with your laptop, rearranging some furniture last minute and then worrying that you look sweaty. 

 

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3 good reasons why you need help at your next event

We all kinda feel like we can do everything ourselves right? At home it’s the cleaning, the shopping and the child wrangling. In your business it’s your core client work, the administration, the graphic design and bookkeeping. And when things get busy and the you-know-what hits the good old proverbial fan, my god don’t you feel streeeeetched. 

The same goes for events. It can be completely do-able to organize and run everything yourself, but if one thing falls out of place, you can guarantee the rest will follow suit and you will end up one stressed little chook.

 

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WHY BUSINESS OWNERS RUNNING EVENTS NEED THEIR OWN PROJECTOR

I am a self-confessed event nerd. Just like Elle Woods loves pink, I love events.  I get SO excited talking about events that I can literally feel the cells in my body radiating joy and bursting with excitement. So imagine my delight when this baby landed on my doorstep.

This is the Epson EB-U32. To you, this may just be humble projector. To me, this is a magical creature of delight. You see, as a solo business owner who runs not just my own events, but other people's too, AV tends to be something that can cause three main issues:

 

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WHAT TO DO WHEN YOU ARE TOO SCARED TO HOLD YOUR FIRST EVENT

Yes, it happens. A lot! I see so many amazing women who want to hold their first event but find it too confronting to put themselves out there. No matter how far along you are in your business, there are going to be times where you have a burning desire to do something but you haven’t started because of:

a)    Fear
b)    Overwhelm
c)    Comparisonitis
d)    All of the above. Boo!

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