By EHM Editor Jade McKenzie
Kathryn Hocking helps passionate service-based entrepreneurs create unlimited impact and income through profitable, purpose-driven eCourses. An eCourse Expert and Launch Strategist, Kathryn built a multiple six-figure business in less than two years through the creation of high quality, passion-fuelled online programs.
Her signature offering, the eCourse Launch Formula, has helped more than 250 entrepreneurs from all corners of the globe to put the ‘lifestyle’ back in their lifestyle business through the creation of their very own profitable eCourse.
In the last two years, she's created the Ultimate eCourse Mastermind as a next level offering and incorporated in person workshops and retreats into her business model, so we chat about why she likes them and how they benefit the group.
HOW DID YOUR MASTERMIND EVOLVE FROM THE eCOURSE lAUNCH FORMULA?
There is a big difference between creating an e-Course and creating a sustainable e-Course based business. I realised that my participants wanted what I had which was a multiple six-figure business off the back of a flagship e-Course. I also knew that some people struggle to take action and stay focused and need more intensive support to gain the clarity and strategy to really grow their e-Course and so I decided to create a really niche Mastermind for these people.
WHAT ROLE DO EVENTS PLAY IN YOUR MASTERMIND COURSE AND HOW MANY DO YOU INCLUDE IN THE PROGRAM?
The events are critical to this program because a Mastermind really is about the intimate group support and being vulnerable and this is hard to develop in a purely online format. I have three events spread out over 10 months and these are a time to take my participants away from their day to day, bond as a group and draw on the unique expertise and experiences of the group and gain clarity on their next steps. I also deliver training and bring in guest experts and each participant has some hot seat time to really focus on their business.
WHY DO YOU FEEL IT IS IMPORTANT FOR YOU TO INCLUDE IN-PERSON AS A PART OF YOUR MASTERMIND group?
It is important for a number of reasons:
- to get them away from their day to day responsibilities to focus on themselves and their business goals
- to bond as a group
- to deliver training that is best delivered in-person
- to keep the momentum and commitment going for a year long program
- to have fun!
what benefits have you experienced from holding the events from a professional point and a personal point of view?
The events have been so amazing for me on a personal and professional level. I am an introvert and so I don't want to be running live training constantly but I love having three events over 10 months that I can really look forward to. They have built my confidence in myself as a coach, trainer and facilitator (despite being a professionally qualified and experienced corporate trainer!) and they have allowed me to go so much deeper with my clients than I can through my e-Courses. The events have drawn a lot of interest to my business and because I put so much love and care into the events people really want to experience it for themselves. Events have opened up a whole other revenue stream for me and provided more options to grow my business.
what unique add-ons do you like to include in your mastermind that speak to your brand and personal style?
I put a lot of care into the experience of my events from beautifully branded workbooks and custom notebooks, to gorgeous flowers and gifts for every attendee - it is an opportunity to make my participants feel valued and special for a couple of days and to get excited about their businesses (and e-Courses!). I also always bring in guest experts to break up the training and to allow the participants to learn from other experts relating to building an e-Course based business.
what would be your advice for someone looking to incorporate in-person events into their online business?
My experience has been that they are better as a more mature strategy, as in after I had built my niche, reputation and list but I can also see how they can be great as lead-ins to an e-Course or premium program. So whenever you choose to incorporate an event make sure that you have a clear strategy and know what purpose the event serves and also make sure that you set a budget and stick to it as events can become unprofitable very quickly if you don't understand your numbers!
Kathryn Hocking helps passionate service-based entrepreneurs create unlimited impact and income through profitable, purpose-driven eCourses. An eCourse Expert and Launch Strategist, Kathryn built a multiple six-figure business in less than two years through the creation of high quality, passion-fuelled online programs. Her signature offering, the eCourse Launch Formula, has helped more than 250 entrepreneurs from all corners of the globe to put the ‘lifestyle’ back in their lifestyle business through the creation of their very own profitable eCourse.
All images courtesy of Samara Clifford