By EHM Feature Writer Sarah Jensen
30 Adelaide bloggers. 12 major beauty brands. 1 incredible day.
I had the absolute pleasure of attending the Bloggers United Adelaide event on Sunday, 28 February. Held at the gorgeous Seawall Apartments on Glenelg Beach, the event was hosted by Bloggers United founders Nikita Tasi and Jasmine Huston, Nici Perriam of Beauty and Food and Kate Knapman of Seduced by Beauti.
Bloggers United is group of amazing women who have created a supportive and exciting community for Australian Bloggers. They’re all about helping bloggers connect with their audience, build relationships with brands and support each other through live events, workshop and meet ups.
The aim of the day? Bringing together big name beauty and hair care brands including Runway Room, Davroe, Dr Hauschka, Weleda and L’Oreal, with some of Adelaide’s best fashion and beauty bloggers.
Here’s how it worked (think speed dating but for bloggers and brands)…
- Each brand had their own room in one of the two gorgeous beachside apartments.
- Bloggers were split into small groups of 2 or 3 (perfect for personal attention + making friends).
- Throughout the day the bloggers moved around the two apartments and enjoyed 15 minutes of face time with each brand.
The style of event meant that bloggers had the chance to learn first-hand about the brands and touch, smell and test drive the products. It also gave brand representative the opportunity to get to know each of the bloggers; who they are, what they do and how they can potentially work together in the future.
It was a really fun and interactive event where the bloggers and brands came together. There were lots of business card and media kits exchanged and plenty of new friendships and collaborations created.
The day wrapped up with three inspirational speakers, Jenni Eyles from Styling Curvy and Hayley Pearson and Lauren DeCesare from Adelady. Jenni shared her powerful and inspiring personal story of surviving cancer and how it shifted her sense of self-worth. She urged the bloggers in the room to value themselves, their authentic voices, their communities and their services. She talked about why it’s ok to be paid what you’re worth and the power of saying no to anything that isn’t aligned with your values, your community and your brand. Jenni also shared her tips for working with brands including being fair, clear communication and creating lasting relationships.
Hayley and Lauren, founders of Adelady, talked about blogging, working with brands and being true to yourself, why it’s so important to be authentic and why you don’t have to be happy all the time. Hayley and Lauren are passionate advocates for building a strong community of women who support and encourage each other in business (and in life). They talked about why blogging isn’t a competition, it’s a conversation and a chance to connect and learn from each other. They also shared their tips for collaborating, community building and working with brands.
It was wonderful hearing such honest, inspiring stories and practical blogging and business tips from women who are rocking it in their industry.
Before leaving, guests were given not one but 6 goodie bags to take home which were jam packed full of gifts from amazing local, Australian and international brands. The bloggers left the event with wonderful products to play with, new friends and blogging connections and BIG smiles.
Bloggers United run events around Australia. You can find out more about Bloggers United HERE.
All images via Heidi Who