Emma Kate // Generosity is Everything

By EHM Editor Jade McKenzie

I first happened upon Emma Kate Co in the same way I find most new discoveries these days - Instagram! And just like her 62,000+ other followers, I promptly fell in love with her gorgeous feed of beautifully curated travel, design and lifestyle shots. 

But the pictures that fill my screen with dreamy getaways, pastel sunsets and exotic locations represent so much more than someone's holidays. Emma Kate Co is “a stationery and lifestyle brand, blog and love story between words, images and play”. Best known for her gorgeous hand lettering, Emma Kate also is a sweet little design studio that offers branding, design and specially commissioned pieces that can make any gal weak at the knees.

As a creative force who focuses on design, lifestyle and travel elements (and just being awesome), I was so interested to chat with Emma Kate around her use of events within her business. With sold out workshops, collaborations and trade shows on her event calendar, she certainly knows a thing or two about connecting with people in the most fun and exciting ways. We dive straight into how she got her start in workshops, what she loves about running events and how trade shows have opened up her business in the most amazing ways.

Image Courtesy of: Katie Mitchell

Image Courtesy of: Katie Mitchell

Thank you so much for speaking with us today Emma! I know that many of our readers will be excited to hear from such a creative force! Your work takes on many aspects of the creative world including branding, e-book design, stationary illustration and even jewellery collaborations! How do events tie in with you personally and professionally?

Thank you, I’m thrilled to grace these digital pages! 

I live for connection, so while much of my creative work is just me, myself and I, burrowed away in my studio, hand lettering and designing the days away, I really seek out in-person, real life events as much as possible - whether that be attending workshops or hosting my own, throwing a launch party, coordinating a long table dinner or planning an Insta-meet. Nothing beats in person, face-to-face connection and the magic that results from community. Events are an integral part of my stationery label too - especially when it comes to trade fairs and launch events.

Image Courtesy of: Amy Agnew

Image Courtesy of: Amy Agnew

As someone who holds workshops, I’d really love to know what was the catalyst for you diving into the world of events and what gave you the courage to take that leap into new territory for your business?

Finding myself (abruptly) back in Australia a year ago, after two years living in London…. that was the catalyst. While I had been overseas, I had chatted back and forth with a lot of Australian bloggers, designers & creatives - mostly via Instagram. I had a real desire to connect beyond the screen with these faces... and after so long away, I needed it.

I needed interaction beyond coffee dates and breakfast meets, so holding creative events and collaborating on experiences together just made sense. I was invited by Byron Bay based Nikki (@paperrunway) to hold a social media/lettering class not long after I arrived home, and although I was rather nervous about the idea of teaching or feeling “ready“ to do that, I couldn’t pass up the opportunity. That workshop sold out, and gave me confidence to leap into more. Soon after, I hosted a workshop with beautiful Jaclyn (Blog Society) and I caught myself mid-workshop realising how at ease I felt and how much FUN I was having. It snowballed from there.

Image Courtesy of: Grace Alyssa Kyo

Image Courtesy of: Grace Alyssa Kyo

Being a facilitator of your own workshops, what steps do you take to create not only a memorable learning experience but also a visual experience that relates to your own personal brand?

To me, my brand tells a story, and so with any workshop I host it’s imperative that I bring my full story - that is and all of myself, in energy, in learnings, in sharing, and in over delivering, to that event.  Generosity is everything, for making a memorable experience. Aesthetics are important too - offering good food, coffee, take-home gifts or useful bits, and then styling the space with fresh blooms and lovely details - that's a non-negotiable too. I have been lucky to partner with some beautiful brands for workshops I have hosted - with flowers, candles, goodie bag offerings, food, juices, water and more - they all add layers to the experience. 

Image Courtesy of: Grace Alyssa Kyo

Image Courtesy of: Grace Alyssa Kyo

Running workshops can mean a whole new world for people and their business; new friendships, creative outlets, take home learnings and priceless networking opportunities! What do you personally enjoy most about running your workshops and how do they impact on your business?

Hosting my very first workshop showed me that no matter the content, presentation and tiniest of details planned for the day, a workshop is so greatly dependent on the energy of the group who show up on the day! Workshops by their very nature are interactive, collaborative and a shared experience - it’s the individual stories and creativity of every participant and what they bring to the day that make the experience so unique and wonderful. I learn as much as I teach, every time, and I love it that way! It’s quite a unique experience - some kind of once-off magic that never can be repeated. Even if the content is the same, every workshop feels entirely different, purely from the participants attending - and what they have offered and brought to the experience. 

I also love how real, vulnerable and gritty workshops can get. Social media offers such a tiny snippet of a much greater world, and I adore getting the full, authentic insight into people’s worlds. It’s fascinating and inspiring to connect in that depth.

Image Courtesy of: Grace Alyssa Kyo

Image Courtesy of: Grace Alyssa Kyo

Trade shows and expos are a huge deal for creatives who want to show large numbers of the general public their work and you have taken part in a few yourself internationally. In your experience how have trade shows worked for your business?

Trade shows have been pivotal for getting my stationery label out there. I exhibited at my first trade show (Life in Style) in August last year, and backed this up with the stationery show (Top Drawer) in London… and suddenly, in a matter of days, I found myself with over fifty retailers around Australia, New Zealand, the United Kingdom and Europe who stocked my stationery in their stores! Trade shows have been amazing for getting in front of lots of store owners and retail buyers, in the one place and within a condensed space of time… it’s like speed dating for doing business. 

Aside from that, the chance to connect with fellow makers, start ups and dream chasing entrepreneurs has been invaluable - prompting collaborations, forging friendships, and as it turned out, it's also how I met my (now) partner. We met at my very first Trade Fair… even though it took us a few months to find our way to each other romantically! Trade fairs have been business building and life changing for me, literally.

Image Courtesy of: Emma Kate Codrington

Image Courtesy of: Emma Kate Codrington

We know that some trade shows are absolutely massive, with hundreds of stands and stalls all vying for the attention of the people walking past. What do you think it takes to a stand out in the crowd and draw in attendees?

They absolutely are - it’s quite overwhelming! A well designed stall is hugely important for capturing attention, but I don’t think that necessarily has to mean flashing lights and gaudy colours - my brand’s aesthetic is understated and delicate, not loud or colourful, but I honestly think this has worked well for me, as I stand out in the reverse sense, by offering some “breathing space” and not being too shouty.

I don’t see trade fairs as a place to push my product onto people - the retailers that I want to stock my designs always find me. I think about how overwhelming it must be as a retailer to have to walk through hundreds of stalls, seek out unique products to stock and place orders. I try to make the experience of connecting with my work a breath of fresh air, and easy. I have fresh flowers at my stand, I have my ordering process efficient and simple. I greet everyone with big smiles. I start conversations.

Image Courtesy of: Emma Kate Codrington

Image Courtesy of: Emma Kate Codrington

Following on from this, we know it is so important to keep in contact with people that visited you and keep the connection going. How do you ensure you keep in contact with people after the expo or trade show?

Follow ups are important, and it's a big task after a fair. I collect business cards at the show and also have an iPad with an app that collects emails, which feeds right through to my Mailchimp mailing list. These enable me to start conversations with prospective retailers thereafter. I also try to remember unique snippets of conversation or personal details shared, to continue on the conversations, rather than sound generic.

What is on the horizon for Emma Kate Co and are you brewing up any more plans for any exciting events?

So many adventures! I am just about to dive into working on my next collection, which I will launch mid year both in Melbourne and London. I want to extend my product offering beyond stationery - and more into lifestyle goods and travel resources. Events will be a part of the mix, of course! I’ve got plans underway for a workshop in Sydney…and much more.

Image Courtesy of: Charles Ng

Image Courtesy of: Charles Ng

And finally, this is one cheeky question we like to ask all our cover girls. Just like musicians have riders, business owners usually develop their own little list of must haves when they are at events. What can’t you live without at your events? Especially as the person running them?

Light flooded spaces, fresh flowers, high heels (I know, not comfortable… but being five foot nothing, I need to compensate some height somehow!) - and champagne to celebrate afterwards!

 

Isn't Emma Kate just gorgeous?! If you haven't done so yet, pop on over to her website HERE and get lost for hours in the beauty that is her work. I'll be there daydreaming with you! 

 

EHM cover image courtesy of: Katie Mitchell

EHM Attends // On The Rise

By EHM Editorial Assistant Kate Cooper

“On The Rise – a speaker event with new talent” was hosted at The Cowork Collective in Melbourne on Thursday 25 February 2016.

Event sponsor The Cowork Collective occupies a unique space that was an old gold stamping factory and is now available for boutique coworking, workshops and events. It is home to all kinds of creative, adventure loving business owners and was the perfect space for this inaugural event.

Hosted by Felicity Watson the ‘seed’ for “On the Rise” she says was planted over a year ago, during a Beautiful You course lecture with Julie Parker of the Beautiful You Coaching Academy, where she shared ideas for gaining experience as a speaker.

We were met with smiling faces, champagne and canapes – winning! And the line-up on the night saw a number of Beautiful You graduates take the stage, including;

Felicity Watson Event Organiser and MC

Gina Tucker “Purposeful Priorities”

Sammie Fleming “Living with Intention”

Clare Greig “Creative Business Planning”

Ali Clyne “How to avoid burnout”

Aaron Tenabel “Living Beyond the Dream”

Fontaine “Choosing Courage”

Each speaker delivered a powerful and personal presentation to a captive audience that included coaches, other small business owners plus family and friends.

It was so beautiful to see all of the speakers step up on stage with confidence, each with a different story to share. The audience was lucky to be on the receiving end of some amazing moments and life realisations.

We were treated to some lovely touches and extras on the night including Mi Goals notebooks, personalised bookmarks and names cards by the talented artist and typography specialist; Zanin Lawrence-Politis and a crowd favourite…mini magnums at the conclusion – winning again!

The next “On the Rise” event is earmarked for August 2016 again in Melbourne and we can’ wait!

Please contact hello@felicitywatson.com.au to express interest in a speaking opportunity.

All Images: Samara Clifford Photography

 

It’s Time To Ditch The Self-Promotion Sabotage

By Niki Hennessy

Soulpreneurs, coaches, health and wellness professionals, do you find ‘selling’ a bit yuck? Does promoting your new product, upcoming workshop, or overall brand building bring out an erky perky, creepy crawly feeling?

Unfortunately it’s fairly common amongst the heart-centred business community, and it is especially strong for women. Selling can feel exposing, confronting, car-salesman-slimy. We worry that it will make us look egotistical and pig headed, or even worse - desperate.

Well, sorry to be blunt, but it’s time to call bullshit on the self-promotion sabotage.

If you want to authentically and whole-heartedly build your business then you need to communicate with your ideal customers. The whole ‘build it and they will come’ philosophy does not apply here ladies!

Enough with the self-depreciating tall poppy syndrome, it’s time bust through those blocks, to own the power and potential of self-promotion and to take away the ‘bleh’ factor.

So, to take away the yuckiness here are two simple tips that will help you embrace your inner brand ambassador and unleash the marketing maven within.

#1 Knowing WHY you do what you do is the key!

Knowing your ‘why’ is touted around a lot, but there’s a reason why ‘why’ is so important - Your ‘why’ is what’s going to turn your prospects into your customers. The ‘why’ is the real reason people will buy from you or want to work with you. 

‘Why’ is the heart-to-heart connection that will connect you with your customers/clients and will keep them coming back for more.When you know your ‘why’ it gives you something bigger, but it also gives you something straight from the heart that you can talk about. Your ‘why’ is communications gold! 

Rather than starting out by telling people WHAT you can offer them, tell them WHY you’re offering it, why you do it. 

BIG SECRET TIME – it is so much easier to talk about ‘why’ than ‘what’ – NO sliminess, NO tall poppy syndrome. All authenticity. All heart.

Talking about your ‘why’ anchors what you’re doing in your higher purpose, in the big picture you’re working towards manifesting every day and if you’re struggling with the self-promotion yicks this feels SO much more authentic and way less salesy. 

#2 Be confident in the value that you have to offer

Time to pull the plug on the inner mean girl monologue.

Enough of the self-depreciation. Enough of the doubt, smack talk and playing small.

What you have to offer is unique and there are customers/clients waiting for you. No one else can offer what you can, no one else can benefit your customers or clients in the way you’re able to. 

Do justice to your potential to benefit the lives of other people with your one-and-onlyness. Sing it from the rooftops, be loud and proud of what you’ve got and all the good that it can do. (Pst this is where talking about your ‘Why’ comes in!)

 

Once you break through the bull, stop undermining the value of your offering and focus on WHY you are turning up in the world in the beautiful way that only you can you‘ll be able to whole-heartedly promote your products or services. 

Your communications will bleed authenticity, because it’s coming from an honest place, with full acknowledgement of the benefits and value you offer. What. A. Relief!

 

Niki Hennessy is a communications coach who specialises in helping coaches, entrepreneurs and soul-centred game changers unlock their communication potential and find their authentic voice. 

Photo credits belong to Melanie Van Kyuk

Key Elements For A Stylish Entrance

By EHM Feature Writer Eliska Lam Chan-Siy

They say if you're making an entrance, make sure it's a grand entrance.

So the question is how do you make it grand? Technically, for any event, you want to wow your guests at the very beginning. Same as how we style our house's hallways because that is the first space our guests steps into our “space”. We make sure the floor's newly polished, every thing is kept in the right places, maybe have a nice artwork...all this because it says a lot as a nice introduction to your home. 

Think the same for events. If you are the hostess, most likely, you won't be there to welcome your guests by the registration table. You make sure that you have someone from your team to welcome them with a smile and greet them by the door. But you would want your guests to experience something more and treat them to a day they will never forget. And better yet, deliver your brand or your message to everyone who walks in. 

Greeting your guests with a smile is definitely still a must but here are some key things to think about for a stylish entrance:

 

1. A welcome message board

Make your guests feel like you are formally welcoming them with a nice signage or chalkboard. Write a simple welcome, your event name or a nice quote to kick start their experience. Remember to write it in a font that is close to your brand logo for nice fluidity.

2. Dress your registration table

Unfortunately, a plastic trestle table wouldn't make a good impression in this case. Hire a table cloth and a flower arrangement for your registration table. Consider this as a first station where your guests will have initial contact with your team. Have posters, promos or your social media accounts nicely printed to inform your guests more about you while their registration is being confirmed. 

 

3. Frame the door

In my professional opinion, the door is always a great transition into an event. It almost feels like you're being transported into an experience so look into ways to dressing your door. Have a floral garland around the edge of the door or have dramatic lighting by the entrance. 

4. Divide your space

If styling the door isn't an option for your space, you can always opt to put a WOW-divider. A wow divider creates mystery to what is yet for your guests to see. It can be curtains or even a backdrop wall that has your brand name on it. This gives your guests a great photo opportunity for your event and gets them really excited to what is yet to come.

 

There you have it , four key elements you can think of to create a welcoming and stylish entrance for your next event.

Photo credits belong to Ruffles and Bells

Venue Spotlight // Doncaster Styling Suite

By EHM Editorial Assistant Kate Cooper

Hidden away at Westfield Doncaster, The Styling Suite is an absolute gem.

The atmosphere is elegant and chic, it’s warm and inviting, it stands out as the perfect and flexible space  for a number of events including; launches, workshop, private functions you name it, it can be done!

The Styling Suite has its own dedicated entry, which I love (ensures your guests don’t get confused or lost!) and includes a lounge area, fitting rooms and kitchenette. Another feature which I absolutely loved, the kitchenette (don’t overlook this unique option!) - making it super easy for you to bring and set-up your own catering.

Another option for you is to have a private styling session for your guests, this can easily be arranged through the The Styling Suite with a number of professional stylists on hand for your event.

One the best parts is the parking options, efficient parking for your guests can often be overlooked; at The Styling Suite you have the option of valet parking to help create an exceptional experience.

I would definitely recommend this space for first time AND experienced event holders, The Styling Suite is intimate so not overwhelming for your first event, and also oozes luxury and refinement to ensure your guests are met with the perfect first impression.

You can find out more about The Styling Suite HERE

 

All photo credits belong to The Styling Suite, Doncaster

EHM Attends // Australia for UNHCR Lunch with Kristin Davis

By Lisa Miller

The power of events is their ability to bring diverse yet like-minded people together around an important idea to have a conversation that will change the world. This is the best way to describe the Australia for UNHCR Lunch with Kristin Davis that took place in the Ivy Ballroom in the heart of Sydney last month.

Kristin – best known for her role as the loveable romantic Charlotte from the popular television series Sex and the City – joined us to talk about women’s issues, but this time related to the plight of female refugees and their children as part of her role as a UNHCR High Profile Supporter.

From the outset it was clear this was going to be a special lunch. Amazing dignitaries were dotted around the room, such as the head of the Human Rights Commission Gillian Triggs and ex-Queensland Premier Anna Bligh, sitting at tables with women who work directly with female refugees everyday. It was clear that everyone in the room had come to learn more and do more. 

Once we had been treated to an amazing main meal, Australia for UNHCR National Director Naomi Steer took the stage with Kristin and we all settled in to hear more about both of their experiences travelling the world's refugee hot spots, particularly in Africa. Kristin’s raw emotional energy around this topic was gripping and quickly brought the room to tears as she spoke of the communities and the women she had formed relationships with in the Democratic Republic of Congo. While her message was distressing at times it was in no way without hope. It was especially enlightening to hear her praise for “Australia for UNHCR” who has distinguished itself as the single-largest private sector provider of programs to prevent sexual and gender-based violence in this region.

Kristin readily acknowledged how celebrity had given her access to refugee projects in ways she might have not otherwise had, but how she wanted to use that celebrity to share the realities people are dealing with through no fault of their own. She spoke passionately about how we all should have the freedom to talk about things that are real, such as the terrible sexual violence used against many women and their families in this region of Africa as a weapon of war during conflict. She also acknowledged the real fear of refugees that was being promoted by the media in both the United States and in Australia, but said "we don't need to be afraid of them, rather we need to be afraid for them".

Kristin’s emphasis (as is Australia for UNHCR’s) is on educating women so they can help themselves and their families as well as setting up services for SGBV victims, counselling and providing legal assistance. Kristin said “When a woman is able to make a living, she’s able to be independent. And the first thing she does is feed her child, and then make sure that they can go to school.”

Even thinking about her words now I can still feel her intensity around this subject, reaffirming why she is such an amazing award-winning humanitarian and renowned animal rights activist. But the biggest message I left this event with was that we can all do something. Kristin said: “as people who were lucky enough to be born in countries that were free, safe and plentiful we have a moral imperative to help those that were not as fortunate.” Something I could not agree with more.

To make this message clear, at the end of her chat Kristin launched the new #iwill campaign which asks people to start conversations around the plight of female refugees, and take further action. And I encourage you now as an EHM reader to visit the Refugee Women website and do just that or donate directly HERE

Davis put it perfectly at the lunch when she stated that “we can’t make things better if we can’t talk about them. Not talking about things that are real to women hurts women".

The lunch raised funds to support women victims of violence in the Democratic Republic of Congo.

 

Lisa Kate Miller is a business coach and digital strategist who empowers women to build businesses based on what they love.

Photo credits belong to Australia For UNHCR

What To Wear When You Work From Home

By Fideliz Cruz

I have just recently experienced working from home, and with just a little over 2 months now, I have quickly learned by experimenting and enjoying “dressing” for work in my home office! And when I say “home office”, I mean my small dining table in my little two-bedroom apartment! I also have a beautiful 5 year old daughter who I have the pleasure of taking to school in the morning and picking up her up in the afternoon! I know you will agree with me when I say that as entrepreneur moms, we are always on the go and we have to balance everyday life like crazy! This is one of the biggest reasons why it’s important to know what to wear when you work from home! 

Knowing what to wear takes out the extra 1 hour or so that takes up your time searching for something to wear. It will save you massive time, which you can put towards being productive at work instead!

Another bonus in knowing what to wear when working from home is that you can plan ahead according to your schedule and always be ready for whatever surprises life throws at you. Here are some Style tips for when you don’t know what to wear when working from home:

Working from Home Style Tip #1: Represent YOU even when no one is watching!

Always remember that what you wear plays a big part on your mental, physical and emotional state – it has an effect on how you feel. Your mood and your mannerism! Think about it, when we wear any pajamas or any slouchy stay at home hoody or trackies ….. how do you feel? Don’t you feel so casual that you start to sit so casually on the couch? You will be looking at the laptop screen but I bet you start thinking of Netflix…. Or maybe even a cup of hot chocolate…..  since we are wearing such casual/stay at home clothes, we subconsciously start to act towards that feeling…..  and guess what! that’s picked up by others in your attitude.

Now I’m not saying that you have to wear the most professional looking kind of outfit! No need for pencil skirts or button up shirts with your office heels! 

“We just need to find the right balance of comfort as well as being able to present ourselves as a professional. It’s important that we are making an effort to present ourselves and our business even in our private moments when we are working from home.”

Working from home Style Tip #2: Create a Capsule Wardrobe!

Capsule Wardrobe means creating a collection of must haves and essentials which you can easily mix and match with everything in that collection – it’s basically a mini wardrobe that you can pick from anytime of the day with not having to worry about the pieces if they mix or match, because they always will! It’s also mini collection for a reason – so that we don’t get distracted and stay focused on creating an outfit from that collection, instead of looking at millions of outfits pilled up in the closet.

Choose patterns and colours that complement each other. When starting out a capsule wardrobe I tend to go for my favourite piece of the season and go from there… choosing items that will match it and slowly start building the collection using items from my current wardrobe.  Since it’s a capsule wardrobe, make sure you keep it condensed and not have any more than 15 pieces on there.

Here’s some essentials I think you should have when starting out your capsule wardrobe:

- Dark Denim Skinny leg jeans (skinny leg jeans makes it easy to transition from day time flats to heels during the evening. You don’t have to worry so much about the length of the pants this way)

- Cropped Cardi or light weight throw over- Structured Jacket to easily wear over smart casual tops

- Maxi Skirts – comfortable and very easily transitioned from a day to a night look/ casual to pulled together.

- Dresses (already an outfit! Yeay!) – just make sure to accessorize when going out to dress it up.

- Mixture of Accessories that will complement and dress up any of the outfits in your capsule wardrobe. – start with a gorgeous necklace to dress up a plain blouse.

- Invest in nude flats and nude heels. One of each. Can’t go wrong with these and will go with pretty much everything you are wearing.

- Beautiful and easy to maintain tops/blouses that are made with great quality fabrics.

You’ll be surprised with what you come up with. Choose pieces that you can also quickly layer up and accessorize to look pulled together and professional for when you have to rush out of the house.

Working from home Style Tip #3: Quality is Key

Since casual wear seems to be the most comfortable to wear at home, we can still purchase pieces that are casual to add to our capsule wardrobe, but remember to choose items which are of great quality and cut.

Choosing even the simplest casual top is fine but quality is a must. Also look for little details or embellishments that might be an add-on to your casual wear. This might be a nice zipper detail on the side of the top, might be the beautiful way the fabric falls on your body or might be the vibrant colour - always choose something that has a little something extra and has amazing quality. This way, you are wearing comfy casual wear, but still are able to easily dress it up and add luxe when you have to rush out of the house for a meeting.

Choosing something to wear for when you work at home has never been easier! Simplify your closet, get rid of the hours spend looking for something to wear and use those hours towards a more productive, powerful and life transforming business! 

For more styling tips and inspiration, you can check out Fideliz HERE

 

All photo credits belong to Fideliz Cruz

EHM Attends // Bloggers United Adelaide Event

By EHM Feature Writer Sarah Jensen

30 Adelaide bloggers. 12 major beauty brands. 1 incredible day.

I had the absolute pleasure of attending the Bloggers United Adelaide event on Sunday, 28 February.  Held at the gorgeous Seawall Apartments on Glenelg Beach, the event was hosted by Bloggers United founders Nikita Tasi and Jasmine Huston, Nici Perriam of Beauty and Food and Kate Knapman of Seduced by Beauti.

Bloggers United is group of amazing women who have created a supportive and exciting community for Australian Bloggers.  They’re all about helping bloggers connect with their audience, build relationships with brands and support each other through live events, workshop and meet ups.

The aim of the day? Bringing together big name beauty and hair care brands including Runway Room, Davroe, Dr Hauschka, Weleda and L’Oreal, with some of Adelaide’s best fashion and beauty bloggers.

Here’s how it worked (think speed dating but for bloggers and brands)… 

- Each brand had their own room in one of the two gorgeous beachside apartments.

- Bloggers were split into small groups of 2 or 3 (perfect for personal attention + making friends).

- Throughout the day the bloggers moved around the two apartments and enjoyed 15 minutes of face time with each brand. 

The style of event meant that bloggers had the chance to learn first-hand about the brands and touch, smell and test drive the products.  It also gave brand representative the opportunity to get to know each of the bloggers; who they are, what they do and how they can potentially work together in the future.  

It was a really fun and interactive event where the bloggers and brands came together.  There were lots of business card and media kits exchanged and plenty of new friendships and collaborations created.

The day wrapped up with three inspirational speakers, Jenni Eyles from Styling Curvy and Hayley Pearson and Lauren DeCesare from Adelady. Jenni shared her powerful and inspiring personal story of surviving cancer and how it shifted her sense of self-worth.  She urged the bloggers in the room to value themselves, their authentic voices, their communities and their services.  She talked about why it’s ok to be paid what you’re worth and the power of saying no to anything that isn’t aligned with your values, your community and your brand.  Jenni also shared her tips for working with brands including being fair, clear communication and creating lasting relationships.

Hayley and Lauren, founders of Adelady, talked about blogging, working with brands and being true to yourself, why it’s so important to be authentic and why you don’t have to be happy all the time.  Hayley and Lauren are passionate advocates for building a strong community of women who support and encourage each other in business (and in life).  They talked about why blogging isn’t a competition, it’s a conversation and a chance to connect and learn from each other.  They also shared their tips for collaborating, community building and working with brands.

It was wonderful hearing such honest, inspiring stories and practical blogging and business tips from women who are rocking it in their industry.

Before leaving, guests were given not one but 6 goodie bags to take home which were jam packed full of gifts from amazing local, Australian and international brands. The bloggers left the event with wonderful products to play with, new friends and blogging connections and BIG smiles.  

Bloggers United run events around Australia.  You can find out more about Bloggers United HERE

All images via Heidi Who

 

EHM Attends // Women’s Seasonal Circle, Dance of Spring

BY EHM Feature Writer Ainslie Young

Living in the heaving city of Hong Kong quickly takes a toll on your mind and body. It’s quite easy for the months to fly by and you not even acknowledge a new season has arrived.

With this is mind, I was very excited to see a Women’s Seasonal Circle event organised by Corrine Konrad, to celebrate and welcome in the spring equinox here in the Northern Hemisphere.

To be honest I didn’t really know what to expect, but as soon as I arrived at the gorgeous Sommer Life Beach Retreat, I knew I was in for a great day.

Upon arrival guests were greeted with a warm cup of herbal tea, yummy bliss balls and asked to follow the rose petal lined path to the expansive outdoor terrace.

Our gorgeous Seasonal Circle facilitator Corrine had curated the perfect ‘temple environment’ including a beautiful flower filled altar, yoga mats, soft cushions and tea lights. The tranquil, sacred and feminine mood was further brought to life as Corrine graciously washed our feet in a rose petal bath as we entered the Temple.

Hailing from Switzerland, Corrine is a Birth Doula and Feminine Embodiment Practitioner who is deeply passionate about connecting with women from all walks of life. Corinne perfectly connected with her guests through a series of practices that helped us identify what we want to bring to life after the slower months of winter as well as how we can tap into and merge with the infinite intelligence of nature. (This was quite easy to do, as Sommer Life Retreat is surrounded by a beautiful private beach and lush green jungle!).

The varying ‘Circle Practices’ included movement, where we were taught ‘The Goddess Rinse’ which can be done as a part of the morning routine. We were also guided through a beautiful exploratory meditation where we focused on our natural surroundings, delved into feminine inquiry exercises with a partner and finished our time together with some gold old dancing!

This enriching event was further topped off by us all devouring a mouth-watering raw lunch of Quinoa San Choi Bau and Kelp Noodle Pad Thai, whipped up by Sommer Life’s fabulous owner, Nathalie Sommer and her team.

The seasonal circle was a beautiful opportunity to connect with like-minded women all whilst unwinding, exploring and renewing ourselves for the sensational season of spring!

To learn more about Corinne’s feminine embodiment work and events head to Raw and Rich and you can check out Sommer Life Beach retreat here.

Photo credits belong to Ainslie Young

 

Photo Booth Your Event For Marketing Success

By Justin Jowett

Photo booths make the most fantastic and often underestimated marketing tools. For the last ten years they have been one of the most talked about "must have" items for weddings and parties but their greatest potential value actually lies in corporate events.

Whether it be product launches, client or staff events, expo stalls, shopping centre stalls set ups or the company Christmas party, a photo booth can get any brand noticed and more importantly remembered in an engaging and non pushy way.

There are a few ways a photo booth hire can be used for marketing purposes but the simplest and most cost effective way is by having a custom or corporate logo appear on the photo-strip itself. This can either be in place of one of the photo-strip frames (generally the bottom frame) or it can be in addition to the standard frames depending on the photo booth. Having a logo appear on the photo-strip ensures that the brand will be seen and remembered for years to come as most photo-strips end up in a prominent place like the fridge or on a photo wall.

Another option is a custom artwork to create unique background imagery. Depending on the style of photo booth this can be achieved via posters or backdrops. We all know that people love to share their images in this digital age but imagine if every photo booth shot from your event had your brand imagery and/or messaging as a backdrop......talk about great exposure!

For the larger brands with bigger budgets there is photo booth branding also know as a "photo booth skin". This involves custom imagery wrapping of the entire photo booth. It is often achieved in the form of printed decals, corflute, panelling or magnetic posters to really give the brand the ultimate exposure.

Any of the aforementioned ways, or better still a combination of them, are really going to set your brand up for amazing exposure but the true scalability and scope comes more into play when you combine this with a photo booth which has built in social sharing capabilities. Many booths can now connect to the internet and tap straight into social applications like Facebook and Instagram for instant sharing.

Imagine your brands reach when your guests step out of a photo booth covered in your brand, collect their photo-strip (which also has your brand via a logo or backdrop) and then use the social sharing interface to instantly post it on Facebook, Instagram etc to all their friends.....That is cost effective and market penetrating brand marketing on steroids!

If you're planning an event and looking for new and interesting ways to successfully and cost effectively market your business, product or brand then you have to utilise the potential of the modern day photo booth. 

TIP: To learn more about photo booths and to easily find, compare and contact local operators around Australia try the free online resource: Photobooth Finder.

 

Justin Jowett  is the Head of Operations at Photobooth Finder. A free online service that saves event holders time and money in the often confusing search for the perfect photo booth.

All image credits belong to In The Booth photobooths

Catch Up On All The Latest Event Head TV Episodes!

By EHM Editor Jade McKenzie

Have you seen EHTV yet? Event Head TV is all about bringing you the best interviews with entrepreneurs, business owners and event suppliers to help you run amazing events for your own business!

With 14 videos covering topics like:

// How to bring online connections into real life events

// Creating events and working with guest speakers

// Events for service based businesses

// Styling for events

// Working with your venue

// Professional photography at events

And more, you will be armed with everything you need to know to start your own events today!

Check them all out HERE, don't forget to subscribe and happy planning!