By EHM Editorial Assistant Kate Cooper
MELBOURNE + SUMMER + BURGERS… DOES IT GET MUCH BETTER?
Royal Stacks; the newest addition for burger master Dani Zeni (think Grand Trailer Park, Easey’s, Dandenong Pavilion and Truck Stop Deluxe) has opened and attending the launch was a feast for the eyes, literally.
Guests were met at the door by staff who encouraged everyone to take a seat at the Royal Throne before being whisked away for champagne & fries….what a combo!
We were entertained with live music, mingled with new friends and were lucky enough to taste some of the delicious burgers all with a hint of royalty in their name like The King & Queen Bee. My favourite…. The Prince Harry: All Australia pasture fed beef patty, minced fresh daily, butter lettuce, American cheddar, Swiss cheese & a horseradish, shallot & gherkin mayo
It was an awesome night, full of fun, noise, burgers & champagne! I encourage you all to get down and try EVERYTHING!!
OUR TIPS FOR A GREAT LAUNCH EVENT
1. GET INTERACTIVE
The Royal Throne was a brilliant way to involve guests as soon as they entered; the intended atmosphere and vibe was felt as soon as you walked in the door! By getting interactive with your guests it can loosen up the whole event, encourage networking and it also is a great opportunity for you to take photos with your guests for future marketing and promotion.
2. SHOWCASE! SHOWCASE! SHOWCASE!
Show off everything that you are offering! By offering everyone a try of their burgers, sides & drinks, guests (like me!) were left not only wanting more but able to then pass on their actual tastebud experience to future guests!
Enabling people to sample your best work, your ideal client/guests will absolutely come back time and time again and develop a loyalty to your brand
3. UNEXPECTED ENTERTAINMENT
I certainly wasn’t expecting a live band when I walked in! This was such an awesome surprise, it really made the night feel like one big celebration and also showed they had thought about the guests that were coming and tailoring an evening to suit them!
Have a think about the guests coming along to your launch and what type of entertainment would not just suit, but surprise them!
470 Collins St
Monday - Sunday 11:30am-10:30pm
*Kitchen closes at 9:30pm