By EHM Feature Writer Sarah Jensen
The Utopia Women’s Wellness Event is a holistic wellness festival held in Melbourne, Brisbane and Sydney. It’s a great opportunity for people interested in health, wellness and ‘being their best self’ to come together, learn from industry leaders and meet the people behind some of Australia’s leading wellness brands.
Held at the Melbourne Park Function Centre, Utopia Melbourne was a beautiful balance of information and inspiration from wellness exhibitors and big name speakers. The expansive space of the Function Centre was made warm and inviting with cosy booths set up in the main area, where brands like Lorna Jane, Pana Chocolate and event sponsor Wellineux gave attendees the chance to sample and purchase their products. There were plenty of delicious treats to choose from, a wide range of wellness books on sale and even a dedicated massage booth!
The speaking line up for the day was impressive and included Lisa Messenger, David Gillespie, Lola Berry, Tara Bliss and Jamie Gonzales. Talking on topics like health, wellness, hormone balance, nutrition, confidence building and the elusive work/life balance, the presenters not only inspired, they interacted. It’s not often you get to meet (and talk with) your heroes but at Utopia, attendees had the chance to ask questions and chat with presenters after each session. This created an inclusive vibe for the event where guests felt connected and part of something special. Having the chance to ask Lisa Messenger a question was one of the highlights of the day.
While the Utopia team made it look easy, an event of this size takes a lot of love, effort and hard work.
Planning a large event? Here are 5 tips to help make your event a success:
Do a trial run with a smaller audience first
It will give you the chance to test both the content and your conference confidence on a smaller scale.
Get a great team to help you
You don’t have to be an expert at everything. Get a team together who bring skills and expertise that are complimentary to yours.
Market, market, market!
With a big event it’s a pretty safe bet it’ll cost big dollars to bring it to life. Make sure you have a solid marketing plan in place to sell seats, cover costs and gain exposure and momentum.
Figure out the finances
Set a realistic budget for your event and keep a really close eye on it. Not a numbers person? Consider adding someone with financial or project management skills to your team to keep things on track.
Sponsors can help cover the costs or provide products and/or services for your event. Whether it’s approaching someone to donate the venue, catering or event photography or asking someone to speak; think about what you can offer in exchange – perhaps it’s exposure on your website and social media or getting their brand in front of your list. Don’t be afraid to reach out and ask - they might just say yes!
Ready to be your best self? Tickets for Utopia’s Brisbane and Sydney events are now on sale.
Photo credits belong to Utopia Women's Wellness